SEO or Search Engine Optimization has become the most important thing today in the world of e-commerce and digital marketing. It is always a race to be the top listed site in the search engine results and hence almost everyone looking to make a profit from online businesses makes sure to get them right 9 out of 10 times. In this tooth and nail fight, the search engines also change their parameters and algorithms for how the search works and on what basis and relevance are the sites ranked in the search engine results. So today as of now in 2015 here are the following factors for Search Engine Ranking.
In real word you need a key to unlock certain things and here in the web world you have this key word business. Here our experts try to figure out that how people are searching for your category. Once we figure out the keyword, then we flood your website with contents related to keywords. Here we try to figure out every aspect related to that particular product and consumer behavior and then we finally fill in the blanks in your web space.
Mobile Site Compatibility
According to the recent reports, if the site is compatible with mobiles, the chances of the site to rank higher increases by a mountain. These are not just plain numbers, but it is true and even Google in its recent Panda release declared the same.
Yes, people still search using keywords. So make sure you have used proper keywords that are not only easy to search but also make proper sense. You have to put yourself in the users’ position and plan accordingly.
You have to make the people come to you. To publishing your content on 3rd party blogs and making people reach your website is a good way to go, but it needs efficient planning and proper execution. Else it may backfire and others may build links on it for their websites and you will lose precious traffic.
Quality Marketing and Traffic Building
More the people know about your website, more they will visit, and as the traffic increases Google automatically ranks it higher according to the traffic the site is attracting which is an indication that people are more likely to search for your website other than something else.
Hence these are the Search Engine Ranking Factors as of 2015. We will keep you updated in case there are any changes in the future.